Making a Great Web Site
You might actually think that this is something that is easy. And while it is true that almost anyone with the software out there at their disposal today could make a killer web site and that it is impossible to make a bad place for people to visit on the web, I mean it can’t be that difficult, right?
Think of it in terms of Green Card Renewal. These people spend a lot of time and money to become a citizen of this country and they need to renew their rights to be here from time to time. There is nothing glamorous or fancy about the USCIS and the various pages of immigration application forms but these people do it out of necessity.
Don’t you think that if they could choose between the cold grey non caring offices and paperwork of the USCIS and a really smart looking and fancy colorful building where the job was more fun than a job that they would still choose the old fashioned way? That is not likely. In fact most people would prefer to make things as fast, fun and colorful as they could.
That goes for the immigration Green Card Renewal just as well as it goes for the quick visit to the web site that they found on the Internet. A great web design, just like a great marketing campaign can make or break your brand. That is why major corporations spend millions of dollars hiring the best ad folks in the business to make sure that what they are offering is getting where it needs to be and is shown in the best possible light.
As people are surfing the web looking for information on immigration application forms or other things offered by the USCIS they can stumble upon your web site and if they like what it is they are seeing there is a likelihood that they might actually spend extra time there shopping or bookmark the page if they are in a rush and come back to it at a later time after their Green Card Renewal is complete and they might become a life long fan of what you have. This will only happen if you get it right on that first visit.
The old adage that you only have one chance to make a first impression goes here as the big and the main rule of thumb. Once you lose them they are almost impossible to get them to return.
Thankfully you have the power to get that first visit to your site to be impressionable enough that a return visit is warranted and likely. Never take things for granted and never think or assume that good enough is good enough. In a competitive marketplace the companies that exist and flourish are the one that go above and beyond and stand out. These are the ones that take the time to look at the client base and design the web surfing experience around them and these are the companies that continue to grow as others fail.